On December 9th 2019, Viteccons held a launching ceremony of a new brand identity system with a meaningful message “Build by Heart – Creating from the Heart”. The ceremony was attended by the Board of Directors, all employees and bran consultants from Brand-in.
The launch of a new brand identity system to affirm its position, enhance potentials and expand the company’s operation. This is an important turning point showing the business orientation and development strategy of Viteccons.
The new Viteccons brand is inspired by vertical, horizontal buildings in the construction industry. Logo is vertical lines combined into a heart shape, Viteccons wants to convey the message: The company aims to build an upright working environment, always understanding the wishes of employees and customers’ need. Every decision, action comes from the heart and sincerity. The new logo design also features wingspan wings, showing the outreach of Viteccons. The green color symbolized sincere cooperation, the yellow color means prosperity. From the cooperation, Viteccons will grow and prosper.
The communication message of new brand is “BUILD BY HEART – CREATE FROM HEART” – create every project with a strong heart, dare to think and to do with sincerely and always aiming for high quality every day. This will be the motto throughout the Viteccons team on the journey to breakthrough and conquer new heights.
Launching ceremony identity System New Brand in Ho Chi Minh City
Mr. Do Ngoc Tuan – Chairman of BOD of Viteccons said: “With the ambition to improve Viteccons keep up with the market trend, towards sustainable development, 2019 marked major changes, enhance capacity finance, capital increase, additional high-level personnel from large construction corporations. Moreover, The company promotes brand repositioning in the construction market with new logo, new slogan. Viteccons always works with a passionate heart, aspiration with dedication and happy under the roof of Viteccons.
Mr. Do Ngoc Tuan – Chairman of BOD speech at the Ceremony
Mr. Phan Huy Vinh – General Director shared about business strategy in next stage
From November 2019, The new Brand system of Viteccons will be officially put into use. Logo, Slogan, new website, office publications, site board, uniforms, advertisement publications… all changed according to the new brand identify.
Also at the ceremony, with the spirit: “ For Viteccons I Love” competition, All Board of Directors and employees shared together new logo of company on social networking in the joy and the consensus like welcoming a new brand and believing in a new journey that promises many opportunities of Viteccons.
Some photos at the Ceremony: